B2C compliance CTO Coach CTO Hire 
Intercom, Inc.
DECEMBER 21, 2021
Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. So I think that’s where B2C has a much higher level of impact than B2B.
Mucker Capital
APRIL 6, 2023
Hila is a mentor with Mucker Capital. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. That is a natural hurdle for PLG motion.
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