Clearbit’s Matt Sornson on driving growth with data and content
Intercom, Inc.
MAY 24, 2018
This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. If you can understand how to structure content in a way that is timely and relevant to journalists’ beats, they’ll not only tell your story, but tell it in the way you want it to be told. PR is an underutilized growth tactic.
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