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How to Sell Subscriptions: 4 Strategies for SaaS Companies

Chargify

And after you’ve mastered the sales process, Chargify is here to handle your recurring billing. A great example of this strategy being done right is Dropbox’s freemium offering , which allows “users to see how easy it is to back up and share their files using the Dropbox platform,” says Sujan Patel, cofounder of Right Inbox.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. Some churn is acceptable, perhaps even necessary — especially if you’re using a more B2C-style sales approach.

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7 questions smart CTOs ask before choosing the best penetration testing company

Audacix

A vulnerability assessment scans a website or web app's surface, identifying weaknesses in its security without going deep into a network and breaking anything. Penetration testing is a method that evaluates the security control of your premises to determine the best possible improvements to your web application's security posture.