Remove B2B Remove compliance Remove Revenue Remove Traceability
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SaaStr Podcasts for the Week with Front and ICONIQ Capital — April 3, 2020

SaaStr

At Gainsight Anthony and the team developed a new playbook for B2B marketing that fueled the company’s growth from $0 to over $100M of ARR. Does Anthony believe that all marketing has to be tied to a number directly related to revenue? * For financial services, it could be the why is around secure and efficient compliance.