SaaS Rule of 40 Drivers Using KeyBanc’s 2021 SaaS Survey
SaaStr
NOVEMBER 4, 2021
Combining these 2 market trends – 1) rising revenue multiples and 2) easier access to capital – is the “Rule of 40” still as relevant compared to 2015? You can’t pay your Azure bill or office lease in “Rule of 40” points. Rule of 40: Average Contract Value (ACV). ACV – Below: $37k.
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