11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019
Sales Hacker
DECEMBER 3, 2019
Boy, is this relevant when you’re interpreting data, says DePodesta, who warns against assuming historical metrics are meaningful. For example, instead of agonizing over how to interpret vanity metrics like visitors and bounce rates, graduate to more consequential transactions like lead form submissions and conversion ratios.
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