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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. AWS can’t support 20 partners equally. When partnering with big folks like Drata does with AWS, you have to bring business to them. That’s a high value for AWS.

AWS 230
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PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

But we’re also a pretty capital efficient business where 18 people, and the heavy head count is actually in product and engineering. We actually brought in a CEO for our series B, Eric Holston, and Eric was operational efficient. They’re awful. And at the time, I really didn’t know any of this stuff.