AWS Growth Marketing Outsourced Development 
Tom Tunguz
FEBRUARY 26, 2025
They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term. Penetration (Market Share) - price the product at a low price to win dominant market share. Penetration prioritizes market share.
Mucker Capital
APRIL 6, 2023
If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. For many developer tools that is actually one potential vehicle for PLG.
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