Using Gross Margin to Score Your Product’s Maturity
OpenView Labs
FEBRUARY 11, 2021
It tracks the quality of engagement with your product and is a non-financial leading indicator of your product’s usage. ” It’s natural to go to payments per user or even user logins, but they rarely indicate user engagement. Operational efficiency and COGS. Nir Eyal and Sarah Tavel call it the core action.
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