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Measurement: What SaaS platform builders need to know to prepare for growth, Part 3

CloudGeometry

First, SaaS is a business strategy, not a technology strategy. Part 3: Measurement One of the great breakthroughs of SaaS as a business strategy is in how it puts users and subscribers front and center of software development and keeps them there. As it turns out, SaaS operational platform metrics are also abundant.

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User Model: What SaaS platform builders need to know to prepare for growth, Part 1

CloudGeometry

Before you shout “Digital Transformation” in a crowded marketplace, it’s important to recognize two foundational principles in developing a SaaS product plan. First: SaaS is a business strategy, not a technology strategy. Second (a corollary of the first): There is no one-size-fits-all SaaS architecture.

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25% of B2B SaaS Sales Are Headed to Cloud Marketplaces

OpenView Labs

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .