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20 quick insights on Customer Success and SaaS metrics with Dave Kellogg

ChurnZero

tech ops, AWS, technical support). The good news is, if you do one-year deals, it’s – by definition – perfect in your first year! A: First, you need to separate subscription cost of goods (COGS) from overall COGS. Q: Should you attempt to calculate customer lifetime value if you’re just starting out?

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20 quick insights on Customer Success and SaaS metrics with Dave Kellogg

ChurnZero

tech ops, AWS, technical support). A: You shouldn’t.The good news is, if you do one-year deals, it’s by definition perfect in your first year!Measure A: First, you need to separate subscription cost of goods (COGS) from overall COGS. Measure CSAT along the way, as well as implementation time and CSAT.If

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Product Story telling in SaaS

Upscope

Definition of brand story telling: ". It can also help encourage them to want to support the company itself , if they get invested in your backstory. What are the key underlying pain points we can focus on The people who were most satisfied in their job appeared to be in technical support and were guiding people through a product.

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Product Story telling in SaaS

Upscope

Definition of brand story telling: " involves telling the story of the brand itself, humanising the story and explaining why the company was made and how it is differentiated from other businesses out there. It can also help encourage them to want to support the company itself , if they get invested in your backstory.