Remove AWS Remove CTO Hire Remove New CTO Remove Product Marketing
article thumbnail

Product-Led Growth (PLG) For Startups

Mucker Capital

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. As an individual user, I have absolutely no interest in using this product myself or testing it out.

Startup 52
article thumbnail

SaaStr Podcast #385 with Balsa Founder & CEO Paul Rosania

SaaStr

What does really effective product marketing mean to Paul? Why does Paul believe that the builders are the new pro athletes? Is it product decisions? Is there hiring decisions? So product strategy decisions, vision documents. In a COVID world, where employee appetite is actually pretty high to try new tools.

CTO Coach 183
article thumbnail

How to Build Happier Employees – Lessons From HubSpot’s CTO Dharmesh Shah and Chief People Officer Katie Burke

SaaStr

At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. ” “I hated Katie at that company meeting, it was awful.” Companies that have great, happy, productive employees do better by every single return.