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11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019

Sales Hacker

Show ‘em the Money – Sales reps are incentivized by variable compensation, so use data to drive peak performance. Inaccurate sales commissions paid in arrears, along with unfair territories, drive attrition — but replacing sales reps is disruptive and expensive. If it’s just an opinion, I like my opinion.”

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If it's hard to use, it's hard to sell

Practical Advice on SaaS marketing

Instead these solutions for expense reporting, recruiting, asset tracking, or sales compensation management, for example, are used broadly, not by experts and not on a daily basis. They're not confined to highly-trained, dedicated users with a high threshold for pain. I only hear from them when something's broken.