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SaaStr Podcasts for the Week: May 3, 2019

SaaStr

Episode 229: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue-driving machine. In Today’s Episode We Discuss: * How Manny made his way to found the leader in sales engagement from product management at Amazon and Business Development @ Microsoft? *

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PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

What’s broken with compensation plans? [26:28]. If RFPs are slowing down your sales team, you need to check out Loopio. Prior to that, he led sales teams all over the country, and we’re incredibly excited to have on the show. And in the summer, we launched our org paid product. The acquisition process [21:55].

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CAC Payback Basics: What It Is, How to Calculate It and Why It Matters

OpenView Labs

CAC encompasses all of the sales and marketing costs that a business has to shell out to land a single new customer (calculated as total sales & marketing expense in a period / total customers acquired in a period). It’s common to see a reduction in efficiency as a business scales, markets saturate, and competition increases.

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