Clouded Judgement

MARCH 22, 2024

At contract expiration these customers either renew (sign another contract with same annual value), expand (sign another contract with higher annual value), contract (sign another contract with lower annual value), or churn (stop being a customer and spend goes to zero). It’s probably better described as re-occurring vs recurring.

AI 183

AI Revenue Cloud Technical Advisors 183

SaaStr

JUNE 4, 2022

Enough to pay some salaries and AWS bills, but it’s not that much. And human churn. You start making up for it in volume — with headcount. A related post here: 6 Things in SaaS That Are Only Obvious At Scale. Yes, you now know how to make customers successful and happy now. But it is so slow. You have 2,000 customers now.

SaaS 350

SaaS Headcount AWS Churn 350

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. This required no additional addressable market and also helped to drive down Buildium’s churn rate. How the hell does that happen?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Tools like Outreach – which recently reached unicorn status – make it exceedingly easy to contact potential prospects across all channels at scale.

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Tools like Outreach – which recently reached unicorn status – make it exceedingly easy to contact potential prospects across all channels at scale.

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Tools like Outreach – which recently reached unicorn status – make it exceedingly easy to contact potential prospects across all channels at scale.

Scale 40

Scale Startup Technical Review Software Review 40