SaaStr

JUNE 4, 2022

Yes, you now know how to make customers successful and happy now. You have 2,000 customers now. Enough to pay some salaries and AWS bills, but it’s not that much. And human churn. You start making up for it in volume — with headcount. From $100k-$1m in ARR, the hardest part is how slow it is.

SaaS 348

SaaS Headcount AWS Churn 348

SaaStr

JANUARY 25, 2022

Yes, you now know how to make customers successful and happy now. You have 2,000 customers now. Enough to pay some salaries and AWS bills, but it’s not that much. And human churn. You start making up for it in volume — with headcount. From $100k-$1m in ARR, the hardest part is how slow it is.

Headcount 226

Headcount AWS SaaS Churn 226

OpenView Labs

FEBRUARY 3, 2022

Usage-based pricing (UBP) , also known as consumption-based pricing, allows customers to pay for products according to how much they use. AWS and other infrastructure providers have been using UBP for nearly a decade. Fast growers retain and expand new customers, resulting in net negative churn.

Headcount 73

Headcount SaaS Compensation Acquisition 73

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). Now it’s table stakes.

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). Now it’s table stakes.

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). Now it’s table stakes.

Scale 40

Scale Startup Technical Review Software Review 40