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Product Story telling in SaaS

Upscope

We're a simple SaaS company that needs to build a brand and that starts with simpler story telling around the product and what it does for the customer. Trying to squeeze a Luke Skywalker story arc into the first draft of a SaaS product story is not simple and can go wrong. Does it deliver on the brand promise consistently?”

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Product Story telling in SaaS

Upscope

We're not Nike whose underlying brand story is about honouring great athletes and we're not Apple who can "Think Different" We're a simple SaaS company that needs to build a brand and that starts with simpler story telling around the product and what it does for the customer. ” Source. " Who is the bad guy?

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The SaaS Debate: Who Owns the Renewal and Upsell? Customer Success vs. Sales

ChurnZero

Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. As such, we decided to tap industry experts for a verbal duel on the subject where the winners take home the esteemed (and priceless) prize of bragging rights and SaaS street cred. Enter the Sales Manager.

Scale 98
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SaaStr Podcasts for the Week with Former Moveworks CIO and Lucidchart Co-Founder/CEO — December 13, 2019

SaaStr

Below, we’ve shared the transcript of Harry’s interview with Yousuf. So tell me how did you make your way from the wonderful coast of the UK into the world of SaaS and come to now be one of the leading CIOs in the really rising mega wave of enterprise SaaS? Harry Stebbings. Yousuf Khan. Definitely working on it.

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Top 30 SaaS Companies in India

SmartKarrot

SaaS (Software as a service) has become a buzzword in recent years. A SaaS company is a service provider that hosts applications and makes them available to customers over the internet. India has seen exponential growth in SaaS investments in the last decade. This article will help you –.