When and How to Build Second Products
Casey Accidental
DECEMBER 11, 2023
B2B requires suite expansion. Why does B2B require suite expansion? Acquisition, retention, and monetization potential of your first product is another reason B2B tends to expand earlier. And if the market is growing fast, market growth can frequently drive enough company growth on its own, like, say, Shopify with ecommerce.
Let's personalize your content