AWS, Azure, B2B and Marketplace as a Service

25% of B2B SaaS Sales Are Headed to Cloud Marketplaces

OpenView Labs

DECEMBER 15, 2020

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

Marketplace as a Service

Marketplace as a Service Cloud Scale B2B

The State of Cloud Marketplaces: A Look into the Data, Trends, and Findings for Software Sellers

OpenView Labs

JANUARY 24, 2022

Just like over the last decade, and even more pointedly in the last two years where we’ve seen most purchases in our consumer lives go online; B2B transactions are undergoing that same transformation. . So, it’s no wonder that it has been a massive year in the Cloud Marketplace business.

Marketplace as a Service

Marketplace as a Service Cloud Trends Software

SaaS Brief

25% of B2B SaaS Sales Are Headed to Cloud Marketplaces

The State of Cloud Marketplaces: A Look into the Data, Trends, and Findings for Software Sellers

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