The Ultimate Guide to Creating Cold Emails That Convert From Sending Over 1 Billion Emails
Sales Hacker
JULY 27, 2020
In one training Schwartz did for a room full of copywriters, marketers, and salespeople, he made this point crystal clear: “You have 10 seconds for your headline to stop that hand from throwing your letter away.”. If your offer sucks, it doesn’t matter if you’re channeling the ghost of William Shakespeare. No wordsmithing will fix it.
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