Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada
Intercom, Inc.
APRIL 18, 2019
Customer Success was barely a discipline when Anthony joined Gainsight, but thanks to the rise of SaaS and subscription-based business models more generally, where retaining and providing value to your existing customers is a non-negotiable, the category has exploded. Or an airline at 34. Or a mail-order record company at 20.
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