article thumbnail

Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map. Or an airline at 34. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end. Or a mail-order record company at 20.

Scale 112
article thumbnail

In a world. where the subscriber is the center

ProfitWell

Today, Zuora's Amy Konary creates a world in which subscribers are at the core, because she knows success is no longer measured simply by products sold. Plus, Recurly raises dough, Medium talks product marketing, and Beyond Pricing helps the common folk make a buck. Your top subscription news. Recurly raises $19.5M.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. Ultimately, the product works for every company.

Scale 151
article thumbnail

The Best SaaS Blog Posts and Resources Library

Chart Mogul

The SaaS Business Model & Metrics: Understand the Key Drivers for Success by David Skok, Matrix Partners SaaS Metrics — 201 A slightly deeper dive into SaaS industry metrics. The purpose of this piece of writing is to extend the 7 Powers framework to examples from modern b2b and software-centric businesses.

Scale 52
article thumbnail

SaaStr Podcasts for the Week with Facebook Workplace and Slack ? May 29, 2020

SaaStr

Christine Trodella: We’re very different businesses. Facebook is an ads revenue driven business and this is a very different business model, being a SaaS company within Facebook. I mean, there are a lot of just internal processes and operations, business operations, that we have to build from scratch.

Scale 215