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30+ Tough Learnings from Losing a Top Customer

SaaStr

“For large enterprise customers, your stakeholder map is almost always too small” — Alex Farmer, VP CS, Cognite Data. Another top mistake SMB folks make trying to sell enterprise. “That it was much easier to do more in order to keep that customer than to get a new “top” customer.

CTO Hire 293
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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

362: The Future of the Customer with Bernadette Nixon, CEO @ Algolia, Jay Snyder, Chief Customer Officer @ New Relic, and Nick Mehta, CEO @ Gainsight. Customers’ expectations are higher than ever with more access to information and options. I’m sure many of you use New Relic. Jay Snyder: Yeah.

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PODCAST 93: The Journey from 2x Founder to VC with Angus Davis

Sales Hacker

Success without College [2:46]. SMB Sales & SDRs at (Smaller) Scale [18:20]. Although our firm is based in Silicon Valley, I’m based on the East Coast so I spend a lot of time working with founders in New York City, Boston, and London. Success without College [2:46]. We were part of the office of the CTO.