Advertising, Customer Lifetime Value, Growth Marketing and Payments

What is customer acquisition cost and why does it matter?

Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. Imagine you’re coming up on the busiest season of the year, and you’ve been conducting an experiment with your ads to see which will generate the most revenue. You have three ads in circulation and each ad produced ten customers. Why does it matter?

Acquisition

Acquisition Scale Advertising Customer Lifetime Value

Top 10 Resources To Help You Manage Your SaaS Sales Like a Genius

Incredo

NOVEMBER 1, 2019

When you’re looking to generate significant revenue as a newbie in the SaaS market, your product prices shouldn’t go above $5000. The customer self-service SaaS sales model is also known as the higher-volume, lower-price method. Self-Service. Enterprise. Transactional sales model.

SaaS Payments

SaaS Payments Payment Methods Sales Recruiting Sales Hiring

SaaS Brief

What is customer acquisition cost and why does it matter?

Top 10 Resources To Help You Manage Your SaaS Sales Like a Genius

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