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Product-led growth: AKA what you should be doing | ProfitWell

ProfitWell

Having a solid product will inspire growth through multiple channels. Building a solid product means understanding what your customer truly values and tailoring it to their demands. 2 acquisition models to ignite your product-led growth. You have to measure growth to know if your product is gaining traction or not.

Scale 68
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SaaStr Podcasts for the Week with Front and ICONIQ Capital — April 3, 2020

SaaStr

How do you approach that,, because you can’t literally market to everyone from financial services to shipping brokers. So how do you think about marketing vertically and what the right play is there? So I view that as a function of our product marketing effort. Anthony Kennada: Totally.