Tom Tunguz

AUGUST 2, 2016

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel.

Outsourcing Services 111

Outsourcing Services SMB Acquisition Scale 111

Sales Hacker

APRIL 25, 2019

The SMB Decision: In-House vs. Outsourced Sales Development. As a high-growth SMB, your number-one focus is consistent sales. Customer acquisition drives revenue, and revenue becomes your means of growth. For SMBs, this is a pivotal decision: Do you hire an in-house sales development team or work with an outbound partner?

Outsourcing Services 76

Outsourcing Services Sales Hiring Sales Outsourcing Outsourced Development 76

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. Here are the questions we’ll need to tackle before you begin: What is a partner program?

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131