Sales Hacker

JULY 8, 2025

But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. 13:26 The speed dating hack that landed Coffee’s first sales leader.

Sales Recruiting

SaaStr

OCTOBER 24, 2022

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

Outsourced Development

SaaStr

JUNE 1, 2021

Turns out a founding team of six MBAs creating a full suite of products sold solely to SMBs can become a multi-million dollar public company in nine years – and continue growing rapidly ($77.6 Dharmesh : …said, “This is a very bad idea. million in 2013 to $115.9 million in 2014.). I said, “Holy crap.

Part-Time VPE

SaaStr

JULY 30, 2020

What are the core metrics founders should measure to determine the effectiveness of their reps and sales teams? Like a VP of engineering would go to some conference, and hear someone on stage talking about how they need to be spending all their time doing recruiting, etc, etc. We only have an engineering team.”

Part-Time VPE