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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition.

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The 3 Pillars of Product-Led Businesses

OpenView Labs

What is Product-Led Growth? Product-Led Growth (PLG) is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion. This isn’t a one-time process or a get-product-market-fit-quick scheme. ” a lot over the last few years.

Scale 93
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The 3 Pillars of Product Led Growth

OpenView Labs

At that time, there wasn’t yet a term for what’s now known as product led growth (PLG). Product led growth is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion. This isn’t a one-time process or a get-product-market-fit-quick scheme.

Scale 80
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SaaStr Podcasts for the Week with Matrix Partners and EZPR — February 21, 2020

SaaStr

Prior to its July 2002 acquisition by Novell, SilverStream was a public company that had reached a revenue run rate in excess of $100M, with approximately 800 employees and offices in more than 20 countries around the world. What does David believe is the crucial step missing in B2B when it comes to finding product market fit?

Scale 184
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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

It’s increasingly becoming the backbone of all customer communications throughout the customer journey; across sales, marketing, and support. Wayne Stewart, Head of CSS Cloud Growth – DevOps & IT at Atlassian: Thanks, Paul. My role at Atlassian is as a Support Manager of the DevOps IT Cloud Products team.

Scale 118