The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)
SaaStr
MARCH 8, 2019
The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human.
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