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SaaStr Podcast #390 with Outgrow Co-founder Randy Rayess

SaaStr

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. It’s not really a lead–It’s not focused only on lead acquisition. And so you get the brand exposure there.

Scale 204
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HubSpot’s Kieran Flanagan on product-led growth

Intercom, Inc.

Amanda: It strikes me that your approach to marketing and growth is very much driven by the product compared to a lot of other marketers. Where do you think this product-led approach to growth came from? Kieran : This is really part of trying to figure out that product-led growth strategy.