Acquisition AWS Sales Funnel Software Review 
OpenView Labs
AUGUST 8, 2019
Freemium can be an amazing acquisition engine, opening the top of the funnel and halving your customer acquisition costs (CAC) during a period where the industry as a whole sees CAC on the rise. This can lead to a lack of focus and probably a decrease in sales effectiveness over time. You owe it to your team to do better.
Mucker Capital
APRIL 6, 2023
If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You engage the marketing team and you do a lot of acquisition and people are coming. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them.
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