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Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You engage the marketing team and you do a lot of acquisition and people are coming.

Startup 52
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State of the Cloud 2019 from Bessemer Venture Partners (Video + Transcript)

SaaStr

78 times in the AWS … ADABAS was referenced in the Amazon press release and earnings announcement. This Amazon giant is telling the market what’s driving their growth and their future very directly, by their actions and by their words. Twice for retail. In fact, 2015 was the prior record, 2018 was over twice that.

Cloud 167