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But we had the situation where we had a innovation engine that was spitting out these wonderful new products and services that made life better for Americans and for everyone around the world. And I don’t say that lightly. And it’s hard to do that in the core Bay Area for all of the reasons that we discussed.
We had to ruthlessly prioritize our team’s investments and activities. You can pivot when you see a project that you’re investing in right now is not going to pay off for too long of a term. How do you know when to invest in brand versus leads versus the other thing and how do you protect your brand today?
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