The State of Software Buying: From SMB to Enterprise with G2’s CMO
SaaStr
DECEMBER 1, 2021
During SaaStr Annual 2021, Amanda Malko, CMO at G2, shared a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. . As companies accelerate their digital transformations, the SaaS spend has exploded: In Q2 of 2021, G2 recorded the highest software spend per employee to date.
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