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The State of Software Buying: From SMB to Enterprise with G2’s CMO

SaaStr

During SaaStr Annual 2021, Amanda Malko, CMO at G2, shared a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. . As companies accelerate their digital transformations, the SaaS spend has exploded: In Q2 of 2021, G2 recorded the highest software spend per employee to date.

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Thanks to Our Customers & Talented Employees, NP Digital Wins Agency of the Year

Neil Patel

This announcement is a testament to the hard work of our growing pool of talented employees as well as our major enterprise and SMB clients. As a previous finalist in 2021, winning this year’s award is especially meaningful due to all of the extra hard work and dedication our team put in. Our SMB Clients. Contentful.

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The Enterprise Prospecting Guide: 6 Tips for Better Responses

Sales Hacker

And finding time is tough compared to an SMB executive. Here, you can uncover financial statuses, market research reports, internal news about their strategies, new hires, and more. I uncovered that the CEO is focused on profitability in 2021. Prospecting in the enterprise environment is just different.