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The State of Cloud Marketplaces: A Look into the Data, Trends, and Findings for Software Sellers

OpenView Labs

So, it’s no wonder that it has been a massive year in the Cloud Marketplace business. We thought it would be great to take a look back at our State of the Cloud Marketplaces Report and share some of the key findings for those who may be planning to launch their Cloud Marketplace business in 2022. .

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25% of B2B SaaS Sales Are Headed to Cloud Marketplaces

OpenView Labs

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

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12 Powerful Email Marketing Software for Marketing Teams in 2021 ??

All that Saas

In this roundup, we are going to talk about some of the best email marketing services and software on the market for effective delivery, automated marketing, and increased outreach & sales. Email marketing is considered to be one of the most effective marketing strategies. What are the Best Email Marketing Services in 2021?

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What’s Holding Up Buyers And How To Meet Them Where They Are With Chris Perrine, Vice President of G2 Asia Pacific (Pod 643 + Video)

SaaStr

Should you purchase through a third-party marketplace? Do you need extra services that a Value-Added Reseller can provide? Now, they’re service providers bringing SaaS into their portfolio of products and services to serve their customers better. The VARs of old are no longer — the ones who just implement software.