Remove 2021 Remove Azure Remove Cloud Remove Marketplace as a Service
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What’s Holding Up Buyers And How To Meet Them Where They Are With Chris Perrine, Vice President of G2 Asia Pacific (Pod 643 + Video)

SaaStr

Should you purchase through a third-party marketplace? Do you need extra services that a Value-Added Reseller can provide? Now, they’re service providers bringing SaaS into their portfolio of products and services to serve their customers better. The VARs of old are no longer — the ones who just implement software.

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25% of B2B SaaS Sales Are Headed to Cloud Marketplaces

OpenView Labs

In February 2020, the public cloud market surpassed a $1 trillion market cap, with a 45% growth rate, as reported in Bessemer Venture Partners’ 2020 State of Cloud report. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

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The State of Cloud Marketplaces: A Look into the Data, Trends, and Findings for Software Sellers

OpenView Labs

So, it’s no wonder that it has been a massive year in the Cloud Marketplace business. We thought it would be great to take a look back at our State of the Cloud Marketplaces Report and share some of the key findings for those who may be planning to launch their Cloud Marketplace business in 2022. .