Demand-Side Platform vs Ad Network: Which One Is Better For Media Buying?
The Marketing & Growth Hacking Publication
FEBRUARY 18, 2019
New technologies, companies, and solutions pop up every month and they all have their mission focused toward the online world. The duopoly of ad networks and demand-side platforms in 2019 reminds the coexistence between Neanderthals and Homo Sapiens 70 000 years ago. Nevertheless, in 2019 their mission remains the same ?
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