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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

You have poor product/market fit. Your product roadmap is misaligned with customer needs. Your Customer Success, Sales, and Marketing teams aren’t nurturing accounts effectively. How can you incorporate content marketing into your SaaS customer acquisition strategy? You have a poor onboarding process.

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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

To be honest, I wasn’t enormously enthusiastic about this—I’m not techy, so working for a software company wasn’t particularly appealing to me. But Buildium had found product market fit , and although I didn’t know it yet, I was stumbling into a great situation. And working in the property management industry?

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A Look Back: Slack at $30,000,000 in ARR

SaaStr

Stewart, totally disabuse me if I get it wrong, but notwithstanding all the blue chip logos you have, you’ve got a very core software development, project management core. I don’t think that Yammer had that same software developer core that could get accelerated. Stewart : You’re right. It is great.

Scale 347
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Brittleness comes from “One Thing”

A Smart Bear

You can’t just hire three more fantastic developers to create a robust engineering team, and you can’t just snap your fingers and find three new efficient, productive marketing channels. In this scenario, the best thing is to focus all your energy on getting a second marketing channel running.

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SaaStr Podcast #385 with Balsa Founder & CEO Paul Rosania

SaaStr

How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? I mean, it’s a massive product decision. How did you think about this product decision? What do you think in terms of the ideal relationship between product and marketing?

CTO Coach 173