Remove 2015 Remove Customer Lifetime Value Remove Investment
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A KPI dashboard for early-stage SaaS startups – new and improved!

The Angel VC

[Update 01/17/2015: There's a new company called ChartMogul ( which we invested in ) which makes it easy to get a real-time dashboard similar to the template below. Check it out! ] [Note: This post first appeared as a guest post on the blog of Totango.

Startup 199
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The 8th DO for SaaS startups - Stay on top of your KPIs

The Angel VC

Equally important is your retention , usually tracked by measuring churn (the inverse of retention), since your CLTV (customer lifetime value) is a direct function of how much you charge your customers and how long they stay on board. With that caveat in mind, the typical range that we’re seeing is between 5% and 25%.

Scale 190
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What Does it Take to Get CX Right? [It’s Not Just the Technology]

SmartKarrot

Over 80% of business leaders agree that CX offers a competitive edge — this remains unchanged across 2015 to 2020. fully define and track the value of CX. A seamless experience will keep your customers coming back, increasing referrals, and customer lifetime value. Customers will spend more when CX is good.

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12 Benefits of Product-Led Growth for SaaS Companies

User Pilot

The value-first approach, which characterizes PLG companies, translates into greater user engagement and satisfaction. The latter two are often linked with higher customer retention , which goes hand-in-hand with higher customer lifetime value (CLV). Both will allow you to acquire even more customers.

Scale 84
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We Haven’t Hit Peak SaaS

Hitenism

Optimizely CEO Dan Siroker wrote in this Quora post : “This was a journey we committed to back in August 2015 to put us on a path to sustained growth and profitability without additional venture capital. In 2016, venture capital investment in SaaS is up to $7B, from $1.5B To put it bluntly, we’ve had it easy in SaaS.

Scale 147
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The metrics behind Spotify’s IPO

Chart Mogul

Increased product personalization — This can lead to a stickier product with more invested, engaged users. User-generated value within the product — A great example of this is the large collection of Spotify playlists that users might create over time. *The in 2015 to €5.32 How much money do I make from my customers?