Remove 2011 Remove Company Culture Remove Outsourced Development Remove Technical Cofounder
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SaaStr Podcast #364 with Figma Head of Sales Kyle Parrish

SaaStr

Does Kyle agree that it has to be the founder who develops the sales playbook? What does it take to create a performance led sales culture? I said, fundamentally, the founder has to develop the sales playbook before bringing in reps and you can’t expect them to develop it willy-nilly in their own creativity.