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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

Established in 2010, Buffer hardly needs an introduction. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

Established in 2010, Buffer hardly needs an introduction. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

And from about 2007 till 2010 we bootstrapped and built the first version of the Pluralsight you see today. That was in 2010, and we committed the company to go big with this cloud-based SaaS business model that would allow us to reach individuals anywhere in the world. Our salesforce didn’t know which one to sell.

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