Lean UX author Jeff Gothelf on why design must have a seat at the table
Intercom, Inc.
AUGUST 15, 2019
In companies without a design DNA , Jeff recommends creating an “in-house startup,” where a small design team innovates around a challenge and proves its worth by positively impacting customers. There is a much broader set of components to being a successful designer in 2019 than there were in 2009 or 1999 for that matter.
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