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What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. And from about 2007 till 2010 we bootstrapped and built the first version of the Pluralsight you see today. Then something really interesting happened.
Most growth-stage CEOs I work with know how to tell if they’re efficiently allocating capital in every part of their budget with one glaring exception: research and development (R&D). Focus on performance management of your product and engineering teams as early indicators for what R&D investments are working, and which aren’t.
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