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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. We’re going to hire tele-sales reps who are going to cold call.

Scale 106
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8 Tough Lessons from Closing 12,000 Customers at WebPT (Video + Transcript)

SaaStr

Then I went over to the sales department. The demo is the sale and we close everybody in month. The WebPT store starts in 2006. I would’ve had to hire IT staff to deal with hardware. The first thing you bring in your playbook on sales. We started building in 2006. We schedule a demo in the same day.

Scale 168
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article thumbnail

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. We’re going to hire tele-sales reps who are going to cold call.

Scale 48
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5 Key Steps to Evolving Your Offering Into a Platform with Eventbrite and Stripe (Video + Transcript)

SaaStr

So the first product we launched had an integration with PayPal that made it very easy for the event organizers to get all their ticket sales directly into their PayPal account as they were happening in real time. It would take days or weeks to even get approved, but you also had to go through all these hoops of PCI compliance.

Payments 119