article thumbnail

Benchmarking Tableau's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. All of the businesses we’ve looked at in the past have been purely SaaS businesses.

article thumbnail

Paid Search Management For SaaS Start-ups - An Interview With Soren Ryherd, CEO, Working Planet

Outseta

Soren: My Co-founder and I met in graduate school where we were creating algorithms for processing satellite imagery. In 2003 we realized that CMOs were really struggling with the auction-based nature of media buying in Search and we knew that was a math problem we could solve in a way that would tie directly to their business success.