Paid Search Management For SaaS Start-ups - An Interview With Soren Ryherd, CEO, Working Planet
Outseta
SEPTEMBER 11, 2017
Soren: My Co-founder and I met in graduate school where we were creating algorithms for processing satellite imagery. In 2003 we realized that CMOs were really struggling with the auction-based nature of media buying in Search and we knew that was a math problem we could solve in a way that would tie directly to their business success.
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