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Paid Search Management For SaaS Start-ups - An Interview With Soren Ryherd, CEO, Working Planet

Outseta

Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. In 2003 we realized that CMOs were really struggling with the auction-based nature of media buying in Search and we knew that was a math problem we could solve in a way that would tie directly to their business success.

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SaaStr Podcasts for the Week with Domo and Gorgias — April 24, 2020

SaaStr

Below, we’ve shared the transcript of Harry’s interview with John. It started back in 2003, when I joined Omniture, which was an analytics company founded here in Utah. John Mellor: And that year, when I joined in 2003, Omniture did $8 million in revenue. Harry Stebbings. John Mellor. Romain Lapeyre. And the stock popped.

Scale 214
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Top 10 Lessons Learned in Getting to $100M ARR with Adaptive Insights (Video + Transcript)

SaaStr

We sold that to IBM in 2003, and it was a fantastic experience. And, during that period of time we began to see the early phase of cloud and SaaS companies, and we saw the change in the business model and had conviction that it was a powerful change and would really fundamentally alter the way we thought about software companies.

Scale 142