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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. In 2002, Aaron Ross's Predictable Revenue playbook from his time at Salesforce was published.

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“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

He also discusses all the trials, errors and successes he had throughout all of his previous startups. And I’ve been building SaaS Companies now for 20 years, so that’s a long time. I think in 2002 we only signed up two customers and this was after the dot-com bubble burst, 9/11 happened. FULL TRANSCRIPT BELOW.