Remove 2002 Remove Acquisition Remove Marketplace as a Service
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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

Sales Hacker

He served as Chairman and CEO of the company until its acquisition by Yahoo! he was responsible for the operation of the global advertising marketplaces organization. And when I took that, I agreed to stick around for two or three years as you do in an acquisition like that. It was a very, I’d say simple marketplace.