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After the company successfully completed its IPO, the company would increase its annual sales and marketing budget by 6X year-over-year to $230M and $298M in 2000 and 2001, at precisely the wrong time. Presumably this is due to customer churn, as a fair number of their customers must have gone out of business.
And according to the Technology Services Industry Association (TSIA), only 26% of Customer Success organizations have aligned their customer success processes to their customer journeys. Customer success technology will simply inherit the silos, inefficiency and ineffectiveness baked into your current customer success processes.
Bigger – it speaks to every aspect of the softwaredevelopment process. Where agile began I was managing softwaredevelopment projects at Viant in February 2001 when the Manifesto for Agile SoftwareDevelopment was published. Big as in a 143 page PDF. Total cost, well over $100K.
IMHO, adopting and mastering agile softwaredevelopment, agile marketing and pretty much agile everything should be a priority of every SaaS business. The roots of agile softwaredevelopment and agile marketing lie in agile manufacturing , lean manufacturing and total quality methodologies. A Little Agile History.
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